A rumor recently made waves online, suggesting that the cost of bread in California had skyrocketed to $10.99 per loaf due to a minimum wage hike. This story, which appeared in September 2024, quickly gained attention on social media, with some users blaming the increase on the state’s wage policies. The claim specifically tied the price jump to California’s supposed new minimum wage of $20 per hour.
This rumor sparked strong reactions, with some commenters voicing frustration. One person remarked, “If this is what you want, keep voting democrat,” while another chimed in, “That’s how it works, the higher the wages, the higher the prices! The irony is the lower wage folks, have to pay more too, it is a nobody wins [sic]!” These posts fueled the narrative that wage increases inevitably lead to higher prices.
However, there is no truth to the claim that bread prices have reached $10.99 in California. A quick search of wheat bread prices at Ralphs, a well-known supermarket with multiple locations in Los Angeles, shows a much different picture. Prices range between $1.69 and $5.99 per loaf, far below the rumored $10.99 price tag. Furthermore, no credible news outlets have reported on such an extraordinary price increase for bread.
To add to the misinformation, California’s minimum wage remains at $16 per hour as of January 1, 2024, according to the state’s Department of Industrial Relations. The alleged $20 per hour wage increase cited in the rumor is entirely false. This discrepancy highlights how easily inaccurate information can spread when it taps into heated topics like wage policy and inflation.
The origin of this bread price rumor can be traced back to a satirical Facebook post by America’s Last Line of Defense, a network known for its humorous and fictional content. Describing itself as the “flagship of the ALLOD network of trollery,” the page explicitly states that none of its posts are real. The same goes for its subsidiary, Dunning-Kruger Times, which also posted the fabricated story. The website clearly labels its content as fiction, further reinforcing that this rumor was never intended to be taken seriously.
Despite the clear disclaimer about the satirical nature of the post, many social media users fell for the claim, mistaking it for actual news. This isn’t the first time America’s Last Line of Defense has successfully tricked people with fictional stories. The platform has a history of fabricating outrageous stories for clicks and engagement, often tapping into hot-button issues. For instance, previous claims from the outlet included stories such as McDonald’s allegedly firing Kamala Harris for theft and rumors that Taylor Swift lost 30 million followers after endorsing Harris’ presidential campaign.
The bread price rumor came at a time when inflation continued to dominate conversations in the United States. Rising costs across various sectors have made consumers sensitive to price increases, and many have become quick to believe stories that tie inflation to wage hikes. It’s in this context that the satirical post managed to gain traction.
While inflation is a genuine concern, and prices have risen in recent years, there is no factual basis to the idea that bread prices have reached such extreme levels in California. Like many other rumors spread by America’s Last Line of Defense, this story was created for humor, even though some readers took it seriously.
The case of the $10.99 loaf of bread serves as a reminder of the importance of verifying information, especially when it comes to economic claims. In an era where satirical content can quickly be mistaken for real news, readers need to stay vigilant and double-check the sources of such stories before accepting them as fact.
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